| Job Description |
Missouri Western State University (MWSU) is actively seeking a Customer Relationship Manager (CRM) to join our Admissions team. The CRM Administrator maintains the University’s customer relationship management (CRM) system used mainly to manage the recruitment of new students. The position coordinates with on-campus stakeholders and works closely with Admissions staff and leadership to support recruitment and marketing efforts. The CRM Administrator assists with key processes related to the admission cycle and communications with prospective and current students.
ESSENTIAL DUTIES:
- Manage and oversee the CRM (Slate) throughout the entire admission cycle, including applications for admission, applicant portals, reports, and documentation.
- Coordinate system customization and issue resolution.
- Provide ongoing training and technical support to campus users of the CRM.
- Coordinate with leadership to optimize workflows in the CRM.
- Develop process improvements and make recommendations to leverage the use of the CRM to improve recruitment and retention.
- Collaborate with all relevant personnel on the deployment of a CRM communication strategy.
- Create and monitor data file transfers into and out of the CRM; monitor the accuracy of data across systems and resolve data discrepancies.
- Research and analyze data for strategic enrollment planning/management and prepare reports as necessary.
- Perform other related duties as assigned.
Knowledge, Skills and Abilities:
- Ability to analyze data.
- Knowledge of marketing communications, and the ability to deploy communications plans.
- Ability to troubleshoot issues and solve problems.
- Ability to document processes and provide training to system users.
- Proficient in Google Workspace, Microsoft Office programs, and other general office equipment.
- Organized thinker with exceptional attention to detail.
- Excellent communication skills, both verbally and in writing.
- Ability to effectively organize and prioritize work as well as concentrate on multiple tasks simultaneously.
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| Physical Demands |
- General office conditions. Exposed to moderate noise levels.
- Required to use close vision and be able to focus.
- Regularly required to talk and hear; frequently required to sit, stand, and bend at the knee and waist, and walk.
- Must be able to have repetitive wrist, hand and/or finger movement to type and work on computer.
- Must have finger dexterity and hand-eye coordination to work on computer, telephone, and related office equipment.
- Regular attendance is a necessary and essential function.
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