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The purpose of this position:

Brand owner responsible for localization of corporate strategy and execution of campaigns, manage dynamic market situation in Respiratory product which requires agility and strong rapport with key influencer.

Accountabilities:

-Brand Strategic Planning:

• Literacy of Marketing and ICP planning process;
• Translate corporate brand strategy into local market;

-Competition and Market Assessment:

• Gain market insights to reflect competitors' activities and strategy;
• Gain market insights to reflect excellent understanding of the physicians' clinical practice;

-Implementation Excellence:

• Translate ICP plan into implementable campaigns;
• Implement impactful campaigns;
• Develop impactful promotional message and relevant materials according to strategic segmentation;
• Set effective KPIs to measure campaign success and overall brand strategy;

-In Business Case Literacy:

• Create business case with reasonable assumptions to support business decision;

-Risk and Opportunity Assessment:

• Create a complete patient journey model and identify opportunities;
• Analyze external opportunities and threats with market intelligence;

Education and Requirements

• At least one year working experience as Product Manager in global pharmaceutical company, having solid marketing experience and product knowledge in respiratory or other similar therapeutic area;
• University graduation;
• Being experienced in brand management, project management, analytical skill, strong communication skill, strong sense of accountability

Ready to Contact Us?

Please contact our Recruiting Team: HK: joyce.he@boehringer-ingelheim.com

Position Area

Marketing

Position Location

Hong Kong

Organization

Boehringer Ingelheim (HK) Ltd.

Schedule

Full time