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The Position

The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. The major areas of accountability include:

• Development and execution of OPU operational plan for the defined brands
• Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
• Cross functional alignment with Medical Affairs and Sales
• Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
• Works closely with the ROPU brand team to provide continuous input and feedback
• Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
• Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
• Ensures the preparation and implementation of activities for new product launches

Tasks & Responsibilities:

1. Strategy:

• The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance

2. Driving business results/ process/ cross-functional collaboration:

• The Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast {LTF} process)
• The Product Manager is responsible for Operational Plan development
• The Product Manager is responsible for Operational plan implementation
• The Product Manager is responsible for ensuring Launch readiness
• The Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
• The Product Manager is responsible for monitoring and reporting
• The Product Manager is responsible for customer engagement

3. People:

• The Product Manager supports knowledge and skill sharing within the organization
• The Product Manager builds relationships with respective functions within OPU assigned

Requirements:

Minimum Education / Degree Requirements:

• Bachelors degree in Pharmacy

Required Capabilities (Skills, Experience, Competencies):

• Minimum 3-5 years experience in Marketing & Brand Management
• Experience in Cardiovascular, Renal & Metabolic is preferred
• Business and Marketing Acumen
• Customer Orientation
• Strategy Development
• Project Management
• Change Management
• Effective Execution
• Relationship Management
• Proficiency in MS Office, Outlook and database applications
• Fluent English Communication Skills

READY TO CONTACT US?

Please contact our Recruiting Team: Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com