Marketing Manager, Pets
Boehringer Ingelheim
This job is no longer accepting applications
See open jobs at Boehringer Ingelheim.See open jobs similar to "Marketing Manager, Pets" St. Joseph Chamber of Commerce.About Animal Health Business
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.
Purpose of the position:
Manage parasiticide products portfolio - Frontline Franchise Brand Family including portfolio strategy development and implementation, business management and brand communication.
Accountabilities:
-Lead development of parasiticide products portfolio - Frontline Franchise Brand Family growth strategy with solid Pet/Pet Owner/Category/Competition insights; Translate strategy into brand annual growth plan and drive alignment among stakeholder; Deploy brand plan to whole organization and performance management
-Lead brand proposition development/refresh, communication tool kit, product lifecycle management, pricing, distribution strategy.
-Lead and drive Omni channel brand campaign activation to in close work with media, CRM, online/offline retail marketing and cross functional team.
-Build effective brand marketing team, develop team capability and ensure team engagement.
-Major Contact and close collaboration with Global Strategic Marketing team on product strategy road map initiatives deployment in China as blueprint market
Requirements
-Bachelor degree and above
-More than 8 years experience in FMCG marketing/demand role (pet food company or healthy care company are preferred)
-Strategic thinking capability in portfolio, brand and channel
-Team leadership experiences
-Strong communication & presentation skills in both Chinese and English
-Self motivating and proactive to drive for excellence, able to work efficiently in complex corporate environment
This job is no longer accepting applications
See open jobs at Boehringer Ingelheim.See open jobs similar to "Marketing Manager, Pets" St. Joseph Chamber of Commerce.