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Purpose of the position:

Brand owner responsible for localization of corporate strategy and execution of campaigns, manage dynamic market situation in oncology which requires agility and strong rapport with key influencer.

Accountabilities:
-Brand Strategic Planning: Literacy of Marketing and ICP planning process; Able to translate corporate brand strategy into local market
-Competition and Market Assessment: Gain market insights to reflect competitors' activities and strategy; Gain market insights to reflect excellent understanding of the physicians' clinical practice;
-Implementation Excellence: Translate ICP plan into implementable campaigns; Implement impactful campaigns; Develop impactful promotional message and relevant materials according to strategic segmentation; Setting of effective KPIs to measure campaign success and overall brand strategy;
-In Business Case Literacy: Able to create business case with reasonable assumptions to support business decision ;
-Risk and Opportunity Assessment: Create a complete patient journey model and identify opportunities; Analyze external opportunities and threats with market intelligence;

Education and Requirement
-Having solid Oncology Marketing experience and oncology knowledge.
-University graduation;
-Being experienced in brand management, project management, analytical skill, strong communication skill, strong sense of accountability

Ready to Contact Us?
Please contact our Recruiting Team: HK: joyce.he@boehringer-ingelheim.com

Position Area
Marketing

Position Location
Hong Kong

Organization
Boehringer Ingelheim (HK) Ltd.

Schedule
Full time