Uncommon Life | St. Joseph, MO

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Employment Marketing Manager

Ventura Foods

Ventura Foods

Marketing & Communications
Posted on Monday, June 3, 2024

Employment Type: Salaried
Work Designation: Work from Home

Position Summary:

The Employment Marketing Manager is responsible for developing and implementing employment marketing strategies to attract, engage, and hire top talent. This role will provide Employment Marketing expertise that can be applied across all locations and roles to deliver increased applicant flow, a solid Employee Value Proposition, and sourcing tactics to effectively fill our openings. The Employment Marketing Manager will collaborate with cross-functional teams, including HR and Corporate Communications to increase our employer brand awareness and help to establish Ventura Foods as an Employer of Choice across geographies.

Major Duties and Responsibilities:

  • Leverage the Ventura Edge and Employee Value Proposition (EVP) to refresh, build and maintain a compelling employer brand that highlights Ventura Foods as an employer of choice (i.e. company culture, Total Rewards offerings, Learning and Development opportunities, etc.). Refresh EVP and sustain location-specific EVP work, ensure it is brought to life in all relevant public forums (job postings, websites, social media, etc.)
  • Manage platforms such as Indeed, ZipRecruiter, Ventura Foods’ career site and other job advertising platforms to optimize spend, leverage new features and functionality, and provide training to internal users.
  • Create and execute strategies to increase brand awareness and attract a diverse pool of qualified candidates through various new and existing channels including social media, job boards, grassroots efforts, local schools/work programs, career fairs, search-engine-optimized job postings and industry events.
  • Build ad-hoc, customized employment marketing plans for individual manufacturing sites based on applicant flow, local markets, budgets, and staffing goals with a focus on frontline talent.
  • Develop engaging content such as virtual/video job descriptions, employee testimonials, social media posts, informational videos, and infographics to promote our employment brand and current job openings across locations.
  • Create reporting and analytics that track and analyze the effectiveness of recruitment marketing campaigns, programs, and initiatives; Make decisions, optimize strategies, and improve ROI using insights derived from reporting.
  • Own and manage Ventura Foods’ employer reputation in the market to increase candidate interest (highlight company ratings, best places to work designations, etc.).
  • Implement candidate engagement strategies, including email marketing, using talent pools/CRM capabilities, nurture campaigns, and social media engagement.
  • Additional responsibilities as assigned.

Education and Experience:

  • 7+ years’ experience in Talent Acquisition/Employment Marketing, Communications and/or HR.
  • Bachelor's degree in Human Resources, Marketing, Communications, Business or related field
  • Demonstrated experience in setting up, tracking, and measuring successful recruitment campaigns across a variety of channels.
  • Experience developing and managing employment marketing and job advertising budgets.

Knowledge and Skills:

  • Solid knowledge and expertise across a variety of employment marketing tactics, candidate engagement and reengagement, and creating strategies for hard-to-fill roles.
  • Strong knowledge of digital marketing, social media, and content creation.
  • Excellent written and verbal communication skills.
  • Data-driven mindset with proficiency in analytics tools.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creativity and a passion for marketing and talent acquisition.

Why Join Us:
Ventura Foods offers career growth opportunities as well as competitive compensation and benefits:​

  • Medical, Prescription, Dental, & Vision – coverage beginning on your 1st day for eligible employees​
  • Profit Sharing and 401(k) matching (after eligible criteria is met)​
  • Paid Vacation, Sick Time, and Holidays​
  • Employee Appreciation Events​ and Employee Assistance Programs
  • Salary Base Range of $100,000 to $120,000 for Employees Located in California*
  • Annual bonus (based on the incentive program terms and conditions)

*The “base salary range” provided above is a good faith estimate of what we expect to pay for this position. The range provided is for California-based employees as Ventura Foods is required by California State Law to post pay rates. Ventura Foods reserves the right to pay outside of the given range based on a variety of factors including but not limited to: candidate skills and experience, complexity of the job, budgetary factors, and location/geography. Ventura Foods conducts regular reviews of compensation ranges and therefore reserves the right to alter this range at any given time.

Diversity & Inclusion:
Our commitment to a diverse and inclusive environment in which all employees are treated with respect is evident in our company culture and values. We believe that fostering an environment of inclusion and a focus on diversity across our organization is vital to attracting top talent, driving innovation, and meeting the high expectations of our customers in a rapidly evolving global marketplace.

Ventura Foods is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.