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The ideal candidate is someone who can flex from being a strategist and big-picture thinker to a hands-on helper that sees projects, events, and initiatives through completion.

Key Responsibilities:
– Building relationships with local businesses, attractions, hotels, restaurants, event planners, government entities, and various community organizations.
– Develop and execute short-term and long-term communication and marketing strategies.
– Facilitate local cooperative marketing grants at the local level
– Apply for various grants and scholarship opportunities through the Missouri Division of Tourism.
– Promote events and attractions across digital, social, print, on-air, outdoor, etc.
– Assist in educating people on the importance of tourism at the local level.
– Manage the department’s annual marketing budget and regularly evaluate the effectiveness and performance of various campaigns and initiatives.
– Work closely with CVB leadership to keep brand and promotional tactics working hand-in-hand with broader destination development goals.
– Stay current with industry standards, which may require occasional travel.
– Lead various major projects such as the annual visitor guide, wayfinding signage, and others.

Responsibilities Ratio:
– Advertising and Marketing – 50%
– Public and Media Relations – 20%
– Brand Management – 15%
– Strategic Planning – 15%

Qualifications:
– Strong written and verbal communication skills required.
– Bachelor’s degree in marketing, communications, graphic design, journalism, or related fields.
– Proven experience in storytelling and brand management.
– A love for St. Joseph and/or a relevant niche, such as history, arts, sports, or others.
– Any previous experience in travel, hospitality, or sports-related industries is a plus.

Compensation & Benefits:
– Competitive salary, 401k and retirement opportunities
– Health, dental, and vision insurance provided for employees
– Paid vacation, sick leave and holidays